Training Course

Social Media Marketing Introduction

PDF
Course Duration: 1 Day

Course Overview

Discover everything you need to know about creating a social media marketing strategy.

Learn how to engage with your target audience and attract new customers.

Course Objectives

    • What will I learn?
      Social media best practice
      Creating original content
      Engaging your audience
      What makes a successful post?
      Workshopping your content
      Free digital course assets
      Free post-course helpdesk support

Prerequisites

    • There are no prerequisites for this course.

Course Content

  • Session 1

    What is social media
    Brands nailing social
    Exploring the main platforms:
    Facebook, X (Twitter), Instagram and LinkedIn (how they work and who is using them)

  • Session 2

    Best practices for social
    How to create original content
    How to choose content
    Making images work

  • Session 3

    Copywriting advice for social
    Tailoring the message to your audience
    Becoming memorable to your audience
    Writing for your audience

  • Session 4

    A successful vs an unsuccessful post
    A content calendar that works
    Useful tools
    Using the right hashtags

  • Session 5

    Workshop existing content

  • Questions and answers

    NULL

Included with this course

    • Lunch and refreshments when training is delivered at our training venues

 

Private Training

Private course
Flexible date and location
Please quote for prices

  • Course Options

    Private courses:
    Private course
    Flexible date and location
    Please quote for prices
  • Call us on
    0191 377 8377
    to discuss your requirements.
    Mon-Fri 9am-5pm.
    Ask a Question
  • Social Media Marketing Introduction Course Options
    Private
    Private
    Flexible course content, flexible training date(s), flexible location(s), variable course length, private to your organisation - Courses can be held at one of our training venues or at another location convenient to you. Training can be set over a number of days or weeks to allow for practice time between training sessions.
    Bespoke
    Bespoke
    Bespoke private training can be based on an existing course or a number of lessons taken from several courses, we can also write bespoke courses for you based on your in-house systems or development program.
    Public Scheduled
    Public Scheduled
    Fixed course content, fixed date, fixed location, fixed length, multiple organisations - All you need to do is choose which course you would like to attend and contact us to book!
    Virtual
    Virtual
    These courses can be attended from anywhere.
  • Virtual Training

 

Course Reviews
I found all the information useful and was able to follow all instructions given to me.

E.M. Newcastle Gp Services, Sage Accounts Level 1

Following this training what are you going to do differently I will be a lot more efficient and not waste so much time on Excel figuring things out.

L.M. Blue Phoenix, Excel Level 1

Very valuable and practical information. Helped develop team work.

A.M. Tyne Health, HR Essentials

Trainer was very enthusiastic about Excel and how it could help. I found it quite infectious!

A.S. The Hr Dept, Durham &Amp; Newcastle South, Excel Level 3

Great couple of days

L.A. Tekmar, Microsoft Project Essentials

I thought the course was well put together allowing time to follow and ask for help.

J.B. Kavli, Excel level 2

I was a complete beginner, but able to keep up with all the coursework so have experienced a lot of content. I will be using project going forward to manage my timelines so the overall understanding has helped.

S.C. Lansinoh, Microsoft Project Essentials

Great trainer learned a lot that I will be sure to remember

S.W. Great North Air Ambulance Service, Time Management

 

 

Please contact us to discuss your Social Media Marketing Introduction course, we have many solutions available to ensure you receive the best training possible.
 Learn with IT Training Solutions. Small course sizes. Course materials included. Flexible Social Media Marketing Introduction course content. Expert trainers and tried & tested training methods. Many course materials available online using your personal training account.  Please contact us to book a place or get a quote for your Social Media Marketing Introduction course.
Social Media Courses in Newcastle . Social Media Courses in Durham, Washington, Sunderland, Darlington, Gateshead, Tyne and Wear . This Social Media training course is available throughout North East England including Washington, Newcastle, Gateshead, Durham, Darlington, Leeds, Tyneside, and Middlesbrough . Social Media for Business Training Course available throughout North East England including Newcastle, Durham, Washington, Sunderland, Gateshead, Middlesbrough, Leeds and Northumberland. During this social media course, we show you how Social Media can support your marketing plan.
IT Training Solutions Ltd
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk
Printed:9/20/2026 9:30:30 AM