Training course

Google Ads Introduction

Learn to devise and create clickable and profitable Google Ads.

Focus your campaigns to give you superb ROI from your advertising budget.

  • 1 Day
  • Online or in person
  • Private courses available
Download outline (PDF)

Course Objectives

  • Understand PPC advertising basics
  • Understand account structure and settings
  • Create your Ad content
  • Analyse historical ad performance
  • Plan and execute a campaign

Prerequisites

  • Basic computing skills, such as opening, closing, and saving documents. Experience with web browsing, emails, handling email attachments, and exposure to multiple web browsers.
    Basic knowledge of the Microsoft Office
    Basic marketing skills

Included

  • Lunch and refreshments when training is delivered at our training venues

Course content Back to top

  1. Getting started
    Logging in to Ads / Creating an account
    Walking through the interface
    Basic account administration
    Changing and showing different columns in reports
  2. Overview of how Ads work
    What is PPC advertising
    How does Google operate Ads
    What different kind of Ads can I create
    How does Google select and rank the Ads it shows
    What is Quality Score and why is it important
  3. Understanding Account structure
    Account level settings and billing
    What is a campaign
    What is an Ad Group and how do I use it
    Where do Ads live in my account
    What is the relationship between Ads and Keywords
    About status (enabled, paused, removed)
  4. Historical Ad performance
    The overview report
    Which keywords are working well
    Which ads are working well
    Overview of conversions
  5. Planning a simple campaign
    Pre planning your campaign
    Defining your landing page
    Thinking about some keywords
    Planning your campaign settings
    Budget, Bid, Geography, Language, Scheduling, Audience
    Planning your Ad content
    General ideas on good copy for Ads
    Planning your Extensions
  6. Keyword research and selection
    About the keyword planner
    Assessing keywords and traffic projections
    A better idea of costs and budget
    Adding words to a keyword plan
    Projected plan performance
    Adjusting Max CPC to hit targets
    Refining keywords with match modifiers
    About negative keywords
    Moving your plan into your account
  7. Carrying out your campaign plan
    Adding a new search campaign to Ads and setting a key objective
    Allocating budget and setting bid method
    Working through the campaign settings
    Adding an Adgroup and your keywords
  8. Creating an Ad
    Ad your ad copy (headings and descriptions)
    Insert the Final URL
    Adding the page path
    Assigning any extensions
  9. Questions and answer
    NULL

Public dates and prices Back to top

Prices are per delegate and exclude VAT.

  • Wednesday 7 April 2027

    Virtual, live online 9:30–16:30

    £399+ VAT

  • Monday 31 May 2027

    Virtual, live online 9:30–16:30

    £399+ VAT

Can't make these dates? Ask about a private course on a date that suits you.

Training a team?

Run this course privately, on your dates

  • Private Flexible course content, flexible training date(s), flexible location(s), variable course length, private to your organisation - Courses can be held at one of our training venues or at another location convenient to you. Training can be set over a number of days or weeks to allow for practice time between training sessions.
  • Bespoke Bespoke private training can be based on an existing course or a number of lessons taken from several courses, we can also write bespoke courses for you based on your in-house systems or development program.
  • Virtual These courses can be attended from anywhere.

What delegates say Back to top

Following this training what are you going to do differently

“It will enable me to begin to do more within my current job”
A.S., Wescott Medical Ltd

Which part of the course did you find particularly valuable

“Being shown around the interface and what things do was very helpful”
A.S., Wescott Medical Ltd
“Really enjoyed the breakdown of seeing our own accounts, double clicks etc.”
M.O., Durham County Council
“It was interesting to see where we were going wrong. I learnt things which Ill be aware of when setting GA up.”
L.F., Durham County Council
“All of it was really interesting”
L.F., Durham County Council
“Well presented. Kept everyone engaged throughout.”
K.H., Alnwick Medical Group, Coaching and Mentoring

Which part of the course did you find particularly valuable

“All valuable as I had not used Software before”
N.R., Ngps, Sage Accounts Level 1

Following this training what are you going to do differently

“Going to try and utilize macros more often within the business to automate processes.”
S.T., Barratt Developments Plc, Excel Advanced Macros

Please contact us to discuss your Google Ads Introduction course, we have many solutions available to ensure you receive the best training possible.

Your Google Ads course can be delivered online or in-person. You can choose your learning path and delivery style. Learn in-person or online with our virtual classrooms. Your course can be delivered online, at your office or at one of our training venues, it's your choice. Small course sizes. Course materials included. Flexible Google Ads Introduction course content. Expert trainers and tried & tested training methods. Many course materials available online using your personal training account. You can master Google Ads, please contact us to book a place or get a quote for your Google Ads Introduction course.

IT Training Solutions Ltd
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk
Printed: 10/20/2026 10:59:38 PM