Training course

Google Analytics Essentials - GA4

Knowing how people and customers interact with your websites and mobile applications can provide potent insights into how well the messages, pages, and other content on your website is received. By monitoring, tracking, and analysing visitors to your website and their activities on your website, you can draw conclusions about the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation.

Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics' rich reporting and analysis tools to analyse data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis. Google Analytics also lets you monitor your site in real-time, and provide alerts when events occur that are out of the norm.

  • 1 Day
  • Online or in person
  • Private courses available
Download outline (PDF)

Course Objectives

  • ? Implement Google Analytics
  • ? Manage Google Analytics accounts
  • ? Perform analysis with real time reports
  • ? Perform analysis with standard reports
  • Implement Google Analytics
  • Manage Google Analytics accounts
  • Perform analysis with real time reports
  • Perform analysis with standard reports

Prerequisites

  • Delegates should have a good working knowledge of using a Windows based PC and be confident with using a mouse and keyboard. Delegates should also have some familiarity with viewing HTML code, and a working understanding of how websites function, including basic terms such as traffic, hits, and visits.

Who it's for

  • This course is designed for web administrators, marketing professionals, sales professionals with basic computer and Internet skills who wish to perform baseline analysis of website traffic or online advertising campaigns for a variety of reasons, including website performance improvement, increasing customer reach, and increasing sales.

Course content Back to top

  1. Introduction & rationale
    Why use an analytics tool and the importance of alignment to business objectives.
    Impact of regulation and platform changes on analytics.
    Overview of privacy benefits of GA4 and what we expect to lose from legacy analytics.
  2. Key Features of GA4
    Identity spaces - User ID, Google Signals and Device ID.
    Events - automatically tracked events, enhanced events, and custom events.
    Audiences - creating and comparing audiences in reports, targeting with ads, [creating events based on audience signals].
  3. Creating a GA4 Property
    Introduction to data streams.
    How to structure your Analytics account.
    Account Settings in GA4.
    Property Settings in GA4.
  4. Understanding GA4 metrics
    Comparing metrics to Universal Analytics.
  5. Reports in GA4
    Reports Snapshot and Real-Time reports
    Lifecycle suite of reports - Acquisition, Engagement, Monetisation, Retention
    User reports - demographics and technology
    Explorations - funnel measurement
    The search function
  6. Tracking goals and conversions
    Cross website tracking
    Conversion tracking set up
    Tracking campaigns using UTM tags

Public dates and prices Back to top

Prices are per delegate and exclude VAT.

  • Friday 22 January 2027

    Virtual, live online 9:30–16:30

    £399+ VAT

  • Tuesday 16 February 2027

    Virtual, live online 9:30–16:30

    £399+ VAT

Can't make these dates? Ask about a private course on a date that suits you.

Training a team?

Run this course privately, on your dates

  • Virtual These courses can be attended from anywhere.
  • Private Flexible course content, flexible training date(s), flexible location(s), variable course length, private to your organisation - Courses can be held at one of our training venues or at another location convenient to you. Training can be set over a number of days or weeks to allow for practice time between training sessions.
  • Bespoke Bespoke private training can be based on an existing course or a number of lessons taken from several courses, we can also write bespoke courses for you based on your in-house systems or development program.

What delegates say Back to top

“I now know what I don’t know”
D.S., Watmos, Microsoft Office 365 Overview
“The trainer was very knowledgeable, engaging and approachable. The course was very well put together, the content was suitable for someone with little VBASIC knowledge”
L.W., Cpi, VBA Essentials using Excel
“All very interesting and formative”
K.M., Hmp Gartree, Microsoft Power BI Desktop

What were the most useful aspects of the course

“Learning different skills when speaking to people”
M.S., Fpe Seals Ltd, Introduction to Supervisory Management
“Clear, easy to follow and was delivered at the right pace. Excellent overall would book through this company again”
C.F., Barnardo&39;S, Microsoft Project Essentials
“Very valuable and practical information. Helped develop team work.”
A.M., Tyne Health, HR Essentials

Following this training what are you going to do differently

“A definite will be using the insert function tool & using keyboard shortcuts regular till become 2nd nature hopefully ??”
S.T., Upm Raflatac, Excel Level 2
“Informative and easy to understand course”
S.D., Bang & Olfsen, Excel Level 1

Please contact us to discuss your Google Analytics Essentials - GA4 course, we have many solutions available to ensure you receive the best training possible.

Learn with IT Training Solutions. Small course sizes. Course materials included. Flexible Google Analytics Essentials - GA4 course content. Expert trainers and tried & tested training methods. Many course materials available online using your personal training account. Please contact us to booka place or get a quote for your Google Analytics Essentials - GA4 course.

IT Training Solutions Ltd
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk
Printed: 10/20/2026 10:15:34 PM