Course
Search Engine Optimisation
Course Duration
1 Day
This Search Engine Optimisation course is ideal for anyone who is responsible for increasing the number of high-quality visitors to a website and wants to understand how to ensure their website ranks highly with search engines like Google and Yahoo. This course will benefit beginners and improvers. Achieving good rankings with search engines is often vital to reach existing and potential customers - over 80% of internet users say that search engines are the main way they find things on the internet.
Private Courses
This course is available as a private event. A private event can be held at one of our venues, your location, or somewhere else if you prefer.
Prerequisites
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- No previous knowledge of search engine marketing is required. Delegates should have experience of HTML.
Objectives
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- Create and implement a search engineering optimisation and plan for their own website.
What's included
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- Comprehensive course materials and exercises
Course Content
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Instant SEOWhat is SEO
What elements of SEO you can control
SEO elements which you cannot control
How to make SEO work for you
Practical applications of SEO
SEO activities which work
SEO methodology -
SEO BasicsExploring SEO options
Meta tags - what they are and how they are used
SEO and websites
SEO and reputation management
SEO and ego searches
Basics of optimising a website
Basics of reputation management -
SEO EssentialsKeywords and what they are
How to analyse keywords
How to research keywords
Keywords and content
How to use keywords
Keywords and meta tags
Keywords and optimised content
PageRank and what it means -
SEO and Search Engine Marketing (SEM)SEO and search engine indexing
How to explore search engine indices
How to query search engines
Search engine database query commands (and how to use them)
When to query search engines
How to analyse a website
How to create optimised content
How to market content to search engines -
SEO and website designWhy design can affect SEO
SEO and design basics
How to analyse a website's design
How to use a website's design for SEO -
SEO and product promotionSEO and how it is employed in marketing
Marketing techniques which really work
SEO activities and product descriptions
How to optimise an online product -
Online MarketingOnline marketing and what it is
SEO and online marketing - differences and similarities
SEO and search engine marketing -
Advanced SEOWhat is advanced SEO
Why is advanced SEO important
How to assess if you need advanced SEO
How to best use advanced SEO -
SEO and the social webWhat is social marketing
What is the social web
Why is the social web important
How to best use the social web
Social web and SEO -
SEO and the real time webWhat is Real Time marketing
What is the Real Time web
Why is the Real Time web important
How to best use the Real Time web
Real Time web and SEO
Following this training what are you going to do differently
"Apply this knowledge to our SEO strategy. Reduce the file sizes of images and use the tools to help report it."
L.C. Visit County Durham, Search Engine Optimisation
Learn with IT Training Solutions. Small class sizes. Course materials included. Flexible course content. Expert trainers and tried & tested training methods. Course materials available online using your personal training account.
Please contact us to book a place or request a quote for your course.
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Course Options
Please contact us to discuss options for this coursePublic ScheduledPublic ScheduledFixed content, fixed date, fixed location, fixed length, multiple organisations - All you need to do is choose which course you would like to attend and contact us to book!PrivatePrivateFlexible content, flexible date, flexible location, variable length, private to your organisation - Courses can be held at one of our training venues or at another location convenient to you. Training can be set over a number of days or weeks to allow for practice time between training sessions.BespokeBespokeBespoke private training can be based on an existing course or a number of lessons taken from several courses, we can also write bespoke courses for you based on your in-house systems or development program.VirtualVirtualThese courses can be attended from anywhere.
- Virtual Training
IT Training Solutions Ltd
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk
Printed:4/28/2024 2:45:08 AM
Oakville, 14 Durham Road West, Bowburn, Durham, DH6 5AU
0191 377 8377
ittrainingsolutions.co.uk
Printed:4/28/2024 2:45:08 AM